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About the Founder

Bill Bertoia, original founder of Bertoia Auctions, single handedly created the art of hosting toy auctions and was responsible for many of today's most talked about sales.

Bill Bertoia

Considered one of the most prominent dealers and toy auction house directors in the world, Bill's tenure set the standards for promoting the finest sales events on record. His passing on May 6, of 2003, at age 52, only helped strengthen his vision and unique inventiveness to promote the best possible auction venues by members of his family today.

Legendary sales became a trademark for Bill, and his expertise in the world of toys and collectibles auctioning echoed his professionalism. His calling to a wonderful life of antiquing began while still in his teens, and his never ending enthusiasm to share in his finds or create the next, best auction, has become the present anchor at Bertoia Auctions.

Bill was known the world over by the most advanced of collectors for his unequalled knowledge of fine antique toys, and his ability to conduct important auction events was looked upon with the same revered respect. His legacy is evidenced at every Bertoia auction, as wife Jeanne, and brother, Rich Bertoia continues to promote auction events with the same standards of excellence set by Bill. His personality and toy knowledge allowed Bill a tour on the successful Antiques Road Show series and his popularity among toy aficionados is still at the center of toy community conversations.

Bill leaves behind his two children, daughter Lauren, and son Michael, along with wife Jeanne, who together with his brother Rich, are forging the next generation of great events in true Bill spirit.

The Bertoia Gallery is the "House that Bill Built" and continues in his name, not only as founder, but as the driving force behind anyone in the pursuit of collecting toys with a commitment to always share and enrich the entire toy collecting arena.

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