The March 19-21 no-reserve sale rang the register at more than $4.2 million and set a new house record. The high-energy event reminded many of the great auctions through the past 20 years such as the Stan Sax bank collection. Toy industry veterans at the red-carpet preview and sale concurred that the affair was the "best-attended toy auction ever." Bidders were quick to reserve seats in the main saleroom, which overflowed into the adjacent gallery. Additional competitors worldwide kept the phone bank and Internet console buzzing with bids.
